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Carli Lloyd of the U.S. celebrates with teammates after a World Cup goal against Chile on June 16, 2019. (REUTERS/Christian Hartmann)

Momentum

U.S. women’s soccer jersey is Nike’s best-selling soccer top ever, outselling the men

By WITW Staff on July 3, 2019

The U.S. women’s soccer team jersey is now the best-selling soccer jersey ever on Nike.com, outpacing all men’s soccer team jerseys, CBS News reports.

The women’s team defeated England 2-1 on Tuesday to advance to the World Cup final on Sunday. The U.S. will play the winner of the Netherlands and Sweden, who meet in the semifinal match on Wednesday.

“The USA women’s home jersey is now the number one soccer jersey — men’s or women’s — ever sold on Nike.com in one season,” Nike CEO Mark Parker said in the company’s earnings call.

The rising sales of products tied to the U.S. women’s team come at a time when the players are fighting for equal pay with the men’s team.

The women’s team roundly outperforms the men’s team — the men failed to qualify for the last World Cup while the women won it — but the men make much more money. On International Women’s Day, March 8, the women’s team filed a federal gender-discrimination lawsuit against the United States Soccer Federation, the national governing body for the sport.

Last month, the women’s team and the federation tentatively agreed to mediate the lawsuit.

The suit accuses the federation of paying “only lip service to gender equality,” according to TIME. The federation denied unlawful conduct in a legal filing, attributing any pay discrepancies to “differences in the aggregate revenue generated by the different teams and/or any other factor other than sex.”

The American women’s team not only scores big wins, but major viewers. In 2015, around 25 million people watched the U.S. women win the World Cup, beating Japan in the final — a record U.S. audience for any soccer game.

Read the full story at CBS News.

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