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Brie Larson attends the UK Gala Screening of "Captain Marvel" at The Curzon Mayfair in London on February 27, 2019. (Gareth Cattermole/Getty Images)
Brie Larson attends the UK Gala Screening of "Captain Marvel" at The Curzon Mayfair in London on February 27, 2019. (Gareth Cattermole/Getty Images)

Silencing critics

With blockbuster opening, ‘Captain Marvel’ defies myth that women superheroes don’t sell

By WITW Staff on March 12, 2019

Disney’s Captain Marvel opened to a massive $455 million global debut last weekend, definitively silencing critics who claimed that women-led superhero films are doomed to underperform at the box office. Starring Brie Larson in the titular role, Captain Marvel delivered the sixth highest grossing opening weekend of any movie ever — and the second-biggest launch for a superhero movie.

Larson, who has described Captain Marvel as a meditation on “intersectional feminism,” will appear at the Women in the World Summit in New York City this April.

As recently as four years ago, Marvel Chairman and then-CEO Ike Perlmutter was caught in an email insisting that “female movies” were “a very bad idea” and posed a financial risk to the company’s brand. But the recent runaway success of Captain Marvel — as well as D.C.’s smash hit Wonder Woman — has proven that audiences are eager to see more women save the universe.

Captain Marvel shuts the door on that conversation. It slams the door, in fact,” said box office analyst Jeff Bock of Exhibitor Relations, referring to talk about the financial viability of women-led superhero films. “Female superhero films of the past like Catwoman and Elektra were bad films — that’s all we have to say about them. You look at Wonder Woman and Captain Marvel, they are good films put together by strong creative teams. That’s the difference.”

“We are in the golden age of superhero movies,” he continued. “No race, no creed, no sex should be excluded from that. It’s clear fans want all sorts of heroes.”

Brie Larson will appear onstage at the 2019 Women in the World New York Summit. Click here for more information, and here to secure your seat.

Read the full story at Variety.

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