Over and out

Ivanka Trump is closing down her eponymous fashion company

Senior Advisor to the President, Ivanka Trump, listens as President Donald Trump speaks during a cabinet meeting on July 18, 2018, at the White House in Washington, DC. (Photo by Nicholas Kamm / AFP)

It looks as though Kellyanne Conway’s infamous and controversial endorsement in February 2017 of Ivanka Trump’s fashion line really never paid off. The first daughter and White House adviser is planning to quickly shut down her eponymous fashion company, The New York Post reported. She’s planning to remain in politics, she said, but it appears that her father’s policies have also hit the bottom line as a slew of retailers, including Nordstrom, Nieman Marcus, Gilt, and Jet.com have stopped selling Ivanka Trump products, according to Business Insider. A major retailer in Canada delivered the latest blow to Trump’s brand when it announced

Ivanka stepped away from the company in March 2017 when, amid scrutiny from ethics experts, she officially joined the White House staff as an unpaid adviser. Despite the fact that she wasn’t paid a salary, she was subjected to all of the same conflict of interests regulations that every other White House staffer is subject to. She launched the brand in 2014, and the Post, citing an industry insider, said the company suffered from Ivanka’s absence. “It’s just never recovered since she stepped away from the company,” the unidentified source told the Post. Ivanka has also been criticized for not having greater influence over her father’s policies, and was skewered on Saturday Night Live for being “complicit” in his agenda and was the subject of a withering monologue by comedian Samantha Bee, which she eventually apologized for, on her show Full Frontal earlier this year.

The company was connected to the presidency in more ways that through the first daughter. Then-candidate Donald Trump needed a communications director when he launched his improbable campaign and plucked Hope Hicks from his daughter’s company and gave her the assignment. She had been working in public relations for Ivanka’s company. After the surprising election outcome in November 2016, Hicks stayed on and became, at age 29, the youngest White House communications director in history.

Ivanka confirmed the plans to shut down her fashion line. In a statement to the Post, she said, “When we first started this brand, no one could have predicted the success that we would achieve. After 17 months in Washington, I do not know when or if I will ever return to the business, but I do know that my focus for the foreseeable future will be the work I am doing here in Washington, so making this decision now is the only fair outcome for my team and partners.”

She went on to say that she is “beyond grateful” to her employees over the last few years and wished them well in “their next chapter.”

Read the full story at The New York Post.

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