‘Power’

Lady Veronica and her ‘paypig’ Zule explain a rising trend in BDSM — ‘financial domination’

Financial dominatrix Lady Veronica and 'Zule.' (YouTube / BBC)

In the years since the financial crises that swept across the world in 2009, an offshoot of the BDSM scene known as financial domination, or FinDom, has been quietly growing in popularity. A Spanish FinDom dominatrix, Lady Veronica, and her “paypig” Zule, recently spoke to BBC News about the nuances of the niche fetish — describing both the practice’s greatest pleasures, as well as its potential risks.

“[I’m] a submissive dog with a mistress whom he loves to serve,” said Zule, sitting on all fours at the dominatrix’s feet. “As a person I am the opposite. I’m from the hood, I’m a dominant guy. It is consensual. There is a contract between us. I’ve had to agree to it and sign it. If I ever want, the doors are open for me to leave.”

Each month, Zule offers up the majority of his salary to Lady Veronica as a “tribute.” There is no sex involved in their play — the pleasure of it, Zule explains, comes from the feeling of having offered up everything he has to a woman he perceives as a “goddess.”

“FinDom is a form of submission in which you make a man give you all his power,” explained Lady Veronica. “A man’s power is his money. I take away his power and leave him with nothing. He becomes a puppet at my feet. If a sub gives you something, it’s because he wants to. A sub’s pleasure comes from me taking away his power.”

Both Lady Veronica and Zule alike decried the fetish’s rising popularity, saying that many men and women were getting involved without actually understanding how FinDom works. Many women, they explained, try to get into the practice as a way of earning extra cash — thinking that all that’s involved is insulting men in return for money. But both said that a real relationship between a dominatrix and her cash slave depends on a deeper emotional connection.

“I’ve been doing this a long time, about nine or 10 years. People who have been around this long can recognize a true mistress. I left the scene for a long time because I couldn’t find a real dominatrix,” Zule recalled. “But chatting on Twitter one day I realized that Lady Veronica was a real mistress, unlike many others who just pretend to be to get money but just have no idea. I wasn’t looking for anything, but then I met her and I like her so much that here I am, serving her.”

“Lady Veronica is everything to me,” he added. “She is my goddess, serving her fulfils me.”

For her part, Lady Veronica said that she is intensely aware of the responsibility she has for making sure that her subs don’t inadvertently drive themselves into financial ruin.

“I like money, but before money I’m a person. Before being a dominatrix, I’m a person. Often there is a family completely unaware of what’s going on,” she said. “I wouldn’t agree to a request to ruin someone’s life … As a dominatrix, I could ruin a life, but I have limits and values.”

And while she admits that her life experience has taught her that “money is everything,” Lady Veronica acknowledged that there is a sexual thrill to the practice that was potentially even more valuable to her.

“The fact that a sub puts all his effort and sweat into pleasing me is what fulfills me as a dominatrix. It empowers me,” she told BBC News, smiling shyly. “And I’ll admit, it even turns me on.”

Watch BBC News interview with Lady Veronica and Zule below.

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