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Scarlett Johansson and Colin Jost arrive at the Metropolitan Museum of Art Costume Institute Gala (Met Gala) to celebrate the opening of ìHeavenly Bodies: Fashion and the Catholic Imaginationî in the Manhattan borough of New York, U.S., May 7, 2018. (REUTERS/Eduardo Munoz)

Symbolism

Scarlett Johansson’s dress on red carpet at Met Gala a turning point for struggling brand?

May 8, 2018

There were many wild looks on the red carpet at the annual Met Gala in New York City Monday night, but perhaps the riskiest wardrobe choice was the one that appeared at a glance to be one of the most conventional. Scarlett Johansson wore a gown designed by Marchesa, the brand founded and owned by Georgina Chapman, the ex-wife of Harvey Weinstein. It’s the first time an A-List celebrity has worn a Marchesa dress to a major event since allegations against Weinstein came spilling forth early in October 2017.

Chapman separated from Weinstein shortly after the torrent of sexual misconduct allegations were made, and, according to People magazine, the two formally divorced in January. But, as The Cut notes, the brand’s popularity plunged in the wake of the Weinstein scandal. It’s not clear whether Johansson, who has been a longtime wearer of the brand and also a vocal supporter of Time’s Up, was trying to send a message with the dress. When she was asked on the red carpet about the wardrobe choice, she reportedly declined to comment. But on Tuesday, when reached by The Cut, Johansson explained it this way: “I wore Marchesa because their clothes make women feel confident and beautiful and it is my pleasure to support a brand created by two incredibly talented and important female designers.”

Scarlett Johansson attends the Heavenly Bodies: Fashion & The Catholic Imagination Costume Institute Gala at The Metropolitan Museum of Art on May 7, 2018 in New York City. (Photo by Jamie McCarthy/Getty Images)

Weinstein had also been accused of intimidating actresses into wearing Marchesa clothing at big Hollywood events. He has continued to deny allegations of non-consensual sex.

The Hollywood Reporter suggests Johansson’s decision to wear the dress at the Met Gala could be part of a larger trend among style icons to help the brand revitalize itself following the destruction wrought by Weinstein. And the gesture was certainly appreciated by the people at Marchesa.

“We are truly honored that Scarlett chose to wear Marchesa for the Met Gala,” a spokesperson said in a statement given to The Cut. “She is an amazingly talented actor who has incredible style and presence. It was wonderful to work so closely with her in creating this custom look.”

Read the full story at The Cut.

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