‘Game changing’

Beauty blogger becomes 1st hijab-wearing woman to star in major hair care ad

Amena Khan (Instagram)

British beauty blogger Amena Khan is slated to become the first hijab-wearing woman to feature in a major mainstream hair ad, after L’Oréal Paris chose her to promote one of its new hair care products.

“How many brands are doing things like this? Not many,” Khan told Vogue UK. “They’re literally putting a girl in a headscarf — whose hair you can’t see — in a hair campaign. Because what they’re really valuing through the campaign is the voices that we have.”

“You have to wonder — why is it presumed that women who don’t show their hair don’t look after it?” she added. “The opposite of that would be that everyone that does show their hair only looks after it for the sake of showing it to others. And that mindset strips us of our autonomy and our sense of independence. Hair is a big part of self-care.”

Khan, a popular blogger and model who boasts more than 570,000 Instagram followers, has also been promoting L’Oréal’s new campaign on her personal Instagram account. In one post, she shared video from the process of going through a L’Oréal photoshoot to her followers, and noted that “whether or not your hair is on display, it doesn’t affect how much you care about it.”

Watch a video for the new L’Oréal Paris campaign below.

Read the full story at HuffPost.


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