A Coca-Cola ad airing in Saudi Arabia that was meant to celebrate the kingdom’s decision to finally grant women the right to drive is drawing comparisons to Pepsi’s infamous Kendall Jenner protest ad on social media. The ad, titled Change Has a Taste, featured a man wearing a keffiyeh teaching his hijab-wearing daughter to drive by balancing a Coke bottle on the dashboard. While Coca-Cola has said that the ad was meant to celebrate and “enable the economic empowerment of women,” many users on social media accused the company of profiting off the “historic announcement” in much the same way that Pepsi allegedly attempted to monetize the Black Lives Matter movement with the Kendall Jenner protest ad.
Other users, however, defended and praised the ad for showing a scene that, until recently, would have been a crime. Saudi Arabia, which until the driving ban is officially lifted next June, will remain the only country in the world that does not allow women to obtain a driver’s license. Crown Prince Mohammed bin Salman, 32, who in August announced that he would create a beach where women could wear bikinis, has been leading a campaign to return the kingdom to “moderate Islam.” In recent weeks, bin Salman has also been accused of leading a purge of other princes and former government officials in an attempt to consolidate power.
Watch the ad below.
Read the full story at The New York Post.