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‘Measurements’ portion of Miss Peru pageant wasn’t at all what it usually is in beauty contests

By WITW Staff on November 1, 2017

Beauty pageant contestants at the Miss Peru contest on Sunday shocked viewers when, instead of revealing their body measurements, they instead shared disturbing statistics about the prevalence of violence against women in the country.

Up first was Camille Canicoba Llaro, representing Lima, who gave her “measurements” as “2,202 cases of murdered women reported in the last nine years in my country.”

“My names is Melina Machuca, I represent the department of Cajamarca, and my measurements are: More than 80 percent of women in my city suffer from violence,” added the second contestant, according to translations provided by Buzzfeed’s Karla Zabludovsky.

During the protest, which was planned in conjunction with the pageant organizers, images of female victims of violence — including the bruised face of Lady Guillén, a popular dancer who was allegedly kidnapped by her partner Ronny Garcia — were shown as the beauty queens shared their “measurements.” Lady Guillén, among other victims of violence such as Adriano Pozo, became a powerful symbol for the #NiUnaMenos movement, a campaign denouncing violence against women that is gaining steam across South America. In another segment of the contest, the contestants were asked to share their thoughts on how to combat violence against women in Peru.

Last year, more than 50,000 people marched through Peru as part of the #NiUnaMenos movement. And just a week before this year’s Miss Peru contest, the hashtag #PeruPaisdeVioladores, which translates to “Peru, country of rapists,” began trending on Twitter. According to the U.N., more than 50 percent of Peruvian women will experience severe domestic violence in the lifetime. And after the recent Miss Peru contest, which also inspired the hashtag #MisMedidasSon — “my measurements are” — it’s clear that women aren’t willing to let the continued violence they’re experiencing be ignored.

Watch video of the protest below.

Read the full story at Vox.


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