Arvida Byström, a Swedish model, artist and photographer recently appeared in an ad for Adidas Originals’ Superstar shoes, with photos that show off her unshaved legs. In a video of the photoshoot, she can be seen saying, “I think femininity is usually created from our culture so I think everybody can do feminine things, can be feminine. I feel like in today’s society we are very scared of that.” What she did not expect was the extreme backlash that followed, including rape threats from strangers on the internet. “Me being such an abled, white, cis body with its only nonconforming feature being a lil leg hair. Literally I’ve been getting rape threats in my DM inbox,” she wrote on Instagram. “I can’t even begin to imagine what it’s like to not possess all these privileges and try to exist in the world. Sending love and try to remember that not everybody has the same experiences being a person.” The video has received similar disturbing comments, with one commenter referring to her as a “feminazi.” Other users were more friendly, praising her for showing her natural body and challenging traditional notions of femininity. The 26-year-old is no stranger to promoting body positivity. She regularly shares photos of her body hair or cellulite, and curated a book with photos that had been censored by Instagram, mostly of female body parts.
Read the full story at The Guardian.