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The logo of the ride sharing service Uber is seen in front of its headquarters in San Francisco. (Photo by Justin Sullivan/Getty Images)

Seriously?

Uber reaffirms sexist reputation by asking husbands to ‘let’ their wives out of the ‘kitchen’

By WITW Staff on September 21, 2017

Uber is under fire once again after UberEats in India promoted Wife Appreciation Day by recommending that husbands remember to “let your wife take a day off from the kitchen.” Unsurprisingly, the promotion was met immediate backlash on Twitter as users in India, and abroad, condemned the company for “perpetrating regressive gender stereotypes.”

Uber’s reputation for being afflicted with systemic sexism, in an already notoriously anti-women tech sector, is likely to be further tarnished after this latest ill-advised ad campaign. Since Uber founder Travis Kalanick was ousted as CEO in June for, as some said, promoting sexist treatment of women in the workplace, the company has continued to draw criticism for tracking people’s location when they weren’t using the app, alleged bribery, exploitation of employees, and issues stemming from Uber drivers sexually assaulting women worldwide — including recent incidents in Brazil and California.

In wake of the uproar over the Wife Appreciation Day promotion, the ad was eventually removed and Uber chief brand officer Bozoma Saint John issued an apology through Twitter.

Read the full story at Buzzfeed.

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