Oscar-winning actress Gwyneth Paltrow has grown her lifestyle brand “Goop” from a small newsletter with health, spiritual and other advice in 2008 to a business with 110 employees, including a popular online store, a quarterly magazine, a collection of branded vitamins and a live conference. The company’s revenue was between $15 and $20 million last year — a number that’s expected to triple by the end of this year. Goop has not been without its detractors, however. Some critics have said it promotes sham science and makes false health claims. In an interview with The Hollywood Reporter, Paltrow hit back at her critics however, saying that because of her celebrity she has become a “target” in a way most other entrepreneurs aren’t. “I’m interested in criticism based on fact, not on projections,” she told the magazine. In other words, “If you want to fuck with me, bring your A game.”
Paltrow admitted that her celebrity opens a lot of doors too, though, saying, “I don’t know many young entrepreneurs who can call [Disney CEO] Bob Iger, [Facebook COO] Sheryl Sandberg or [Airbnb founder] Brian Chesky, and they are kind enough to waste a little bit of their day to help me. So in that respect, my celebrity has been a huge asset.” Later in the interview, Paltrow discussed her plans for the future, which will include less acting — but might include a new TV show that she is currently trying to formalize, with the tentative title The Radical Wellness Show. “I would be going into the field and talking to any number of doctors, scientists, civilians, people in crisis in Flint, Michigan, where there is something to uncover and confront about wellness,” she explained.
Read the full story at The Hollywood Reporter.