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Actress and Founder of goop, Gwyneth Paltrow. (Photo by Mike Windle/Getty Images for Airbnb)

'Lasso of Truth'

Gwyneth Paltrow’s site subject to close critical examination by OBGYN

July 31, 2017

Gwyneth Paltrow’s lifestyle and wellness e-commerce company Goop has begun apparently targeting the work of a doctor who has condemned their site for recommending bizarre and even life-endangering practices such as “vaginal steaming” to “[balance] female hormones” and inserting “jade eggs” into their vaginas in order to improve their sex lives.

Obstetrician and gynecologist Dr. Jen Gunter, 51, runs a small personal blog with the tagline, “Wielding the Lasso of Truth” — a reference not only to Wonder Woman, but Gunter’s own penchant for taking on false medical claims. In so doing, Gunter has become arguably Paltrow’s greatest nemesis as she has found herself routinely contradicting advice promoted by Paltrow’s company, Goop. After Gunter shared a post condemning alternative health trends endorsed by Paltrow, including a diet low on plant proteins known as lectins, Goop struck back by claiming Gunter was trying to “critique Goop to leverage that attention and bring attention” to herself. Goop’s post also targeted Gunter for her “strangely confident assertion that putting a crystal in your vagina for pelvic-floor-strengthening exercises would put you in danger of getting toxic shock syndrome.” Paltrow herself then linked to the post in a tweet in which she quoted Michelle Obama, writing, “When they go low, we go high.”

Gunter, however, was not impressed. In a blog post titled “Goop’s Misogynistic, Mansplaining Hit Job,” Gunter noted that she was not “strangely confident about vaginal health” but rather “appropriately confident because I am the expert.” Other medical professionals have also come forward to support Gunter.

Despite Gunter’s best efforts, Goop’s website viewership exploded by 62 percent in June, reaching approximately 1.8 million unique American web users, according to comScore, an analytics company. People also paid between $500 and $1,500 to attend the Goop Health conference in Culver City, California in June, according to The New York Times. Gunter’s blog, meanwhile, has too few viewers for comScore to even estimate its internet traffic.

Read the full story at The New York Times.


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