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TV Personality Lara Spencer attends the Oscars held at Hollywood Highland Center on March 2, 2014 in Hollywood, California. (Photo by Jason Merritt/Getty Images)

‘More than pop’

How ‘GMA’ anchor Lara Spencer has built a small media empire

May 15, 2017

Laura Spencer, co-anchor of ABC’s Good Morning America, has slowly but steadily been building out her own media empire. “I love that people think I’m happy-go-lucky Lara and that’s great, but there is another side to me that is a stone-cold businesswoman,” Spencer, who just won two Daytime Emmy Awards, told The Wrap. “It would be cool for people to know that I’m more than pop news.” Under the “Duffkat Media” banner, she has been producing six different reality shows, including two shows she is hosting herself: Flea Market Flip and an upcoming Travel Channel program. “All of the shows I think of are shows I would want to watch, so it’s very authentic,” she said. This “small media empire” has been steadily growing, in part thanks to a 2016 deal with Leftfield Productions that allowed her to start producing original content. The 47-year-old Spencer is taking on all this extra work besides a co-hosting gig on GMA, the most-watched morning newscast on television. “They realize, and I believe rightly so, that makes us all the more well-rounded,” she said of ABC allowing her to pursue these passion projects. “We’re not just news readers. In my case, I’m a storyteller, I’m a writer, I’m a producer. Every time I go out in the field for Flea Market Flip I’m coming up with great story ideas that I can bring home to Good Morning America.”

Read the full story at The Wrap.


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