Women @ Work

Tech startup founder: ‘At 29 years old, I became part of the sandwich generation’

In the second episode ‘Women @ Work,’ Tina Brown talks with Sheila Lirio Marcelo, the entrepreneur behind the website Care.com, who opens up about the near family tragedy that inspired her to launch her company

Sheila Lirio Marcelo’s story is an inspiring one. Years ago, she immigrated to the U.S. from the Philippines and while in college gave birth to her first child. It was an occasion that set her on a path to launching a hugely-successful tech startup, but not before she overcame her share of adversity. Talking with Tina Brown in the second episode of our new Women @ Work series, Marcelo opens up about the near family tragedy that ultimately inspired her to found Care.com, of which she is now the chairwoman and CEO. “At 29 years old, I became part of the sandwich generation,” she said. “Not something I expected,” she added, “but here I was working at a technology company and I was using the Yellow Pages to look for [child] care.” The result, which millions of families have come to rely on, is a hugely successful company that went public about three years ago. During the wide-ranging conversation, Marcelo touches on a number of topics including the constant tradeoffs and challenges working mothers have to grapple with, what men must do to help more women ascend in the corporate world and as entrepreneurs, how women who off-ramp from the corporate world to raise children can get back into the game, and the biggest advice she has for women who want to do what she did and found a successful startup.

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