Pride

Heart-wrenching ad for domestic violence hotline goes viral

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An ad titled, “Hair, the pride of a woman,” has gone viral in Bangladesh for its unflinching look into the mental impact that domestic violence has on the psyche of its victims. The ad, created for a domestic violence hotline named Jui, shows a woman repeatedly asking a hairdresser to cut her hair “short.” As the hairdresser comments about what a shame it is to cut such beautiful hair, the woman stares into the mirror and keeps insisting that her hair needs to be still “shorter.” When the woman’s hair is reduced down to only a bob cut, the hairdresser assumes she’s finished with her job. But with tears in her eyes, the woman grabs her own hair and pulls it.

“Make it even shorter,” she says. “So that no-one can hold it like this again.”

Watch the full advertisement below.

Read the full story at The Indian Express.

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