‘Never funny’

North Carolina jeweler in hot water over ad suggesting men ‘throw rocks at girls’

(Twitter)

A billboard ad for a jeweler in Asheville, North Carolina, has drawn the ire of social media users online, including Chelsea Clinton, for a jocular if provocative tagline — “Sometimes, it’s ok to throw rocks at girls.”

Since the controversial ad went up, the family-owned Spicer Greene Jewelers has been bombarded with criticism locally and online — on Sunday, a small protest was even held outside the company’s North Carolina store. A host of users online have criticized the ad for being sexist — or at the least, incredibly insensitive.

“Talking about hitting girls is never funny. Ever,” wrote Chelsea Clinton in a tweet.

In the wake of the controversy, the company issued an apology on Facebook and Twitter, explaining that the billboard was “a play on words to encourage the loving act of gift giving” but that they were “humble
enough to realize when we make a mistake.”

Speaking with local news station WLOS, a co-owner of the jeweler added that the company was donating 10 percent of last week’s sales to a domestic violence shelter, and that they would consider taking down the ad ahead of schedule.

Read the full story at Mashable.

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