The iconic Brawny man, who has graced the brand’s paper towel packaging for decades, will be temporarily replaced by … a woman! In honor of Women’s History Month, the packaging will show a woman wearing the classic red and black flannel shirt, a move that is part of the brand’s #StrengthHasNoGender initiative, which seeks to champion women in the STEM fields. “Overall, what we hope to accomplish with this campaign is to promote conversation about what it means to be strong and resilient, and inspire women and girls everywhere to chase their dreams no matter what obstacles they may face,” Laura Knebusch, vice president of marketing activation at Georgia-Pacific (Brawny’s parent company) told Real Simple. As part of the campaign, the company will donate $75,000 to Girls Inc.’s Operation SMART programming, which helps nurture girls’ enthusiasm for and skills in the STEM fields.
Read the full story at RealSimple.com