Electric car manufacturer Tesla has long resisted traditional models of paid TV advertising, but CEO Elon Musk made an exception late on Wednesday after receiving a letter request for a homemade commercial contest from a young girl named Bria.
In a letter posted from her father’s account, the fifth-grader told Musk that she liked how his company was “very smart and friendly to the environment” but that she had decided to write him because she had “a suggestion.“
“I have noticed you do not advertise, but many people make homemade commercials for Tesla and some of them are very good,” Bria wrote. “I think that you should run a competition on who can make a the best homemade Tesla commercial and the winners will get their commercial aired.”
“The cool part is that you still won’t be taking the time and money to advertise for yourself,” she added precociously. “Plus this is something your fans and customers will definitely love. You could give the winners a year of free Supercharging or a Model 3 Easter egg or something.”
— Steven (@Writer_StevenL) March 2, 2017
Musk, it appears, was impressed by young Bria’s entrepreneurial sensibilities.
Thank you for the lovely letter. That sounds like a great idea. We'll do it! https://t.co/ss2WmkOGyk
— Elon Musk (@elonmusk) March 2, 2017
“Thank you for the lovely letter,” he responded. “That sounds like a great idea. We’ll do it!”
Read the full story at NBC News.