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Samantha Paige (Instagram)
Samantha Paige (Instagram)

‘Scars aren’t ugly’

Woman shows off double-mastectomy scars in new gym ad

By WITW Staff on January 7, 2017

In a new and refreshingly unconventional advertisement for Equinox gym, artist Samantha Paige is featured in a video receiving a tattoo to cover the scars left by a double mastectomy. The campaign, called “Commit to Something,” also includes a second video in which Paige states, “Scars aren’t ugly. Scars are really just beautiful badges reminding you what you chose to go against; not just the size of your opponent but the size of your commitment.”


The 41-year-old mother of one opted to have the surgery after a diagnosis of thyroid cancer subsequently led to her testing positive for the BRCA 1 gene mutation, which carries an increased risk of breast and ovarian cancer. A preventative mastectomy can reduce the risk of breast cancer by up to 95 percent, according to the National Cancer Institute.

Paige said she hopes the campaign will inspire a more positive body-image among women.

In 2013 Angelina Jolie publicly announced she’d undergone the procedure and subsequently had her ovaries removed after being similarly diagnosed with the gene mutation. Her decision was linked to an increase in the number of women seeking gene-testing.

Read the full story at The Huffington Post.


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