Small victory

British supermarket reduces price of women’s razors to match that of men’s

(GREG WOOD/AFP/Getty Images)

Tesco, a British grocery chain, has cut the price of women’s razors so that they cost the same as razors marketed to men.

According to The Guardian, Tesco was charging £1 (about $1.23) for a pack of five women’s standard razors, which is double the price of the equivalent product for men. Labour MP Paula Sherriff, who was previously at the forefront of a parliamentary campaign to scrap tampon taxes in Britain, pressured the company to address the disparity in price.

Tesco’s commercial director for packaged products, Kari Daniels, sent a letter to Sherriff claiming that women’s razors cost more because “male razors are produced and sold in significantly higher volumes, which reduces the price we pay for them.”

Nevertheless, the letter said, Tesco reviewed Sherriff’s concerns and decided to align “the prices of these products so that the male and female razors are the same price per unit.”

In a report published last year, British newspaper The Times found that items manufactured in pink and marketed towards women cost, on average, 37 percent more than equivalent products for men.

Read the full story at The Guardian.



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