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Author Chimamanda Ngozi Adichie attends the Girls Write Now Awards. (Janette Pellegrini/Getty Images for Girls Write Now)

'Not frivolous'

Chimamanda Ngozi Adichie explains why she became a beauty brand ambassador

By WITW Staff on November 28, 2016

Famous feminist writer Chimamanda Ngozi Adichie has a new side gig: she will be representing beauty brand No. 7 for its new “Ready” campaign, which is showcasing women who are putting on makeup to be “ready” to show up, make an impact. Talking to Racked, Adichie explained why she agreed to becoming the brand’s beauty ambassador, despite having some reservations at first. “It’s not at all something that I thought I would ever do. And I also want to be honest and say there have been moments since I’ve done the shoot that I’ve felt quite vulnerable in a way that isn’t comfortable,” she said. “But I think in the larger sense I wanted to be part of the message that women who like makeup also have important and serious things that they’re doing in their lives. And that those can co-exist, that women are a multiplicity of things. I think it’s time to really stop that ridiculous idea that somehow if you’re a serious woman you can’t and should not care about how you look.” She added that in that sense, Michelle Obama was also an inspiration. “I just love her from head to toe,” she said. “I love what she represents, love what she speaks about. I think that there are many women like that who look fantastic but in addition to that are doing fantastic things.”

Asked about how the media can cover things like beauty and fashion meaningfully after the election, Adichie said that while America is “at a strange place now, I think women still need to know what damn moisturizer works in the winter! As I mourn, and for me the election result is a case for mourning, I still want to know what moisturizer will keep my winter skin from being too dry.” She added that we should refrain from moralizing makeup as frivolous — since things that are traditionally considered masculine, such as sports, are not dismissed in the same way. “Things that are traditionally masculine sort of have this patina of seriousness, even when they’re not, in a way that makeup and fashion don’t. And I find myself questioning that more and more,” she said.

Read the full story at Racked.


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