Ashley Graham, the famous curvy model and activist, is the latest woman to be added to Barbie’s “Sheroes” line, which features inspiring role models as Gabby Douglas, Ava DuVernay and Zendaya. Mattel has been rebranding the iconic Barbie doll lately, adding more diverse body shapes, skin tones and hairstyles to its iconic dolls. “(Graham) challenges the conversation around body norms, and we think that’s a really important message for girls,” Lisa McKnight, senior vice president for Mattel’s Barbie brand said. “We felt early on, for a girl to see it is to be it. We want to really make sure we’re promoting and telling little girls they can be anything.”
Glamour Magazine honored Graham, who earlier this year became the first plus-size model featured on the cover of Sports Illustrated’s annual swimsuit issue, at its annual Women of the Year awards on Monday and presented her with the doll, which will not be available to the public — at least, for now. Other dolls in the Sheroes line, such as Misty Copeland, generated so much interest that Mattel decided to produce them and put them up for sale on store shelves.
Read the full story at USA Today.