CoverGirl to release 1st ad featuring a woman wearing a hijab

Nura Afia (Twitter)

Nura Afia, a 24-year-old woman born and raised in Colorado, has more than 200,000 subscribers on her YouTube channel, which features makeup and other beauty tutorials, and has now landed her a spot in a CoverGirl commercial. Oh, and she happens to wear a hijab. “It’s a big accomplishment for all of us,” she told CNN. “It means that little girls that grew up like me have something to look up to.” She added that being named an ambassador for the brand’s So Lashy! BlastPro Mascara shows that women wearing hijabs are average Americans, “girls that love to play with makeup and do everyday stuff.”  The YouTube star said she was shocked when CoverGirl first approached her for the campaign, as she hadn’t seen anything like it in America. Wearing a hijab was not always easy for her, she added, as she was the only girl in her school to wear the headdress, which made her feel like she “had nobody to relate to, nobody to look up to.” Speaking to The Washington Post, she said she hoped the ad would help Muslim girls continue to be proud of who they are. “Because I feel like what I can relate to with a lot of Muslim girls is we’ve all felt insecure about either being Muslim, wearing a hijab, or just your culture, at one point,” she said. “Just because it’s not the norm here. So I want them to feel proud of who they are, and where they come from, and what they think in when they see the commercial.”

Read the full story at The Washington Post.


Meet CoverGirl’s 1st ‘cover boy’ — a high school student

Champion airgun shooter boycotts competition in Iran over hijab requirement

The inside story of an evangelical college’s firing of a tenured professor for wearing a hijab

Leave a Reply

Your email address will not be published. Required fields are marked *