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No more pain

New app helps women determine what bra best supports their breasts

September 9, 2016

Breast Research Australia has developed a new app called Sports Bra to help women find bras that better fit and support their breasts. According to Dr. Deidre McGhee, who runs Breast Research Australia out of the University of Wollongong, 85 percent of women wear the wrong sized bra — with fashion posing more of a concern than function. “It’s absolutely amazing there are so many women in the wrong sized bra,” said McGhee. “If it was men and underpants it wouldn’t be the case.”

The new app would allow woman to specify their age range, their breast size, and the level of activity they expect to use the bra for — whether it be normal everyday fare, or intense running for the seasoned athlete. The app then determines the type and size of bra that would best suit their breasts — an approach that Breast Research Australia hopes will help women avoid neck and upper limb pain that can be caused by ill-fitting bras.

According to Stephanie Power, a sports education student who has helped with the project, the app could also encourage a lot of women who avoid engaging in physical activity because of the discomfort it causes to their upper bodies. “I know quite a lot of women that have larger boobs and they just feel very uncomfortable when they’re running,” said Power. “Even me now, being fit properly I run so much better.”

Watch the video below.

Read the full story at Circa.


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