"Gender-neutral"

Ivanka Trump tells America that her father is good for women

Ivanka Trump speaks on the last day of the Republican National Convention on July 21, 2016, in Cleveland, Ohio. (BRENDAN SMIALOWSKI/AFP/Getty Images)

Moments before Donald Trump formally accepted the presidential nomination of the Republican party in Cleveland on Thursday night, his 34-year-old daughter Ivanka Trump introduced him and made the argument that her dad is “color blind and gender neutral.” Ivanka took up the mantle of what is perhaps one of the most Herculean tasks in the unconventional campaign: Repairing the candidate’s obliterated reputation with women. A recent poll shows that he trailed presumptive Democratic presidential nominee Hillary Clinton by 17 points in support among women voters. A steep mountain to scale, to be sure.

But Ivanka dutifully strapped on her climbing gear and began that upward trek by informing viewers that “In my father’s company, there are more female than male executives.” She went to discuss childcare costs and how the discrimination against motherhood rather than gender, in her view, is what is fuels the pay gap in the United States. “Women are paid equally for the work that we do,” at the Trump Organization, she said. “And when a woman becomes a mother she is supported, not shut out.”

“As president, my father will change the labor laws that were put in place during a time in which women were not a significant part of the workforce and will focus on making quality child care affordable and accessible for all,” she vowed on his behalf. At times during her talk, she tried to paint a portrait of her father’s “warmth and compassion [that] have not been fully experienced by the American public.”

But she returned, as her father often does, to his business record, saying the evidence that he’s not a sexist has been in his hiring practices and his nurturing of employees at the Trump Organization. “He hires the best person for the job, period.”

Watch her complete speech below.

Read the full story at NBC News and The New York Times.

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