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Girl power

Barbie will have a female vice president running mate for this year’s election

By WITW Staff on July 14, 2016

As the chances of an all-female 2016 presidential ticket dims, Mattel, the maker of Barbie dolls, has come to the rescue. The toymaker announced this week that it would offer a vice presidential doll in addition to its presidential Barbie, marking the first time an all-female ticket has run for the highest office in doll land. Mattel has been offering President Barbie during election years since 1992, according to USA Today.

“The President and Vice President dolls continue our efforts to expose girls to inspiring careers that are underrepresented by women,” said Lisa McKnight, the general manager and senior vice president of Barbie for Mattel, in a company statement. “We see this doll set as a timely and topical platform to further the conversation around female leadership.”

The pair will sell for about $25 and can be customized in a variety of skin tones, hair colors, and face shapes, and are paired with a worksheet designed to inspire girls to consider politics as a career. The dolls come in neat skirt-and-blazer and blouse-and-pants outfits, complete with glasses, heels, and pearls.

Read the full story at USA Today.


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