A small, but interesting study out of Brigham Young University found that young children who dive into Disney princess culture can be more susceptible to gender stereotypes.
BYU professor Sarah M. Coyne studied nearly 200 preschoolers, first noting how much they interacted with Disney princess media and then following up with them as well as parents and teachers to assess their behavior.
The findings showed that 96 percent of girls and 87 percent of boys had interacted with Disney princess culture. Of that group, only 4 percent of boys played with princess toys at least once per week while 61 percent on the girls’ side did. A year later, both groups exhibited more gender-stereotypical behavior. While the study did find that princess influence could encourage better body image for boys, it could do the opposite for girls.
The results come amidst news that toy companies are pushing more gender neutral options for children to play with.
Read the full story at Time.