A car manual distributed by Fiat Argentina that referred to women as “co-pilots” and men as “alpha males” has been withdrawn after complaints that the pamphlet is misogynistic. The car company announced via Twitter that the manual, which also featured comments on women’s legs and the length of their skirts, was not intended to imply any “disrespect.”
Organizers of a protest in Buenos Aires to combat violence against women, #NiUnaMenos, shared pictures from the Fiat manual on its Facebook page. In a section titled, “co-pilot,” the booklet suggested that “if a lady’s skirt is too short, we recommend that she travel in the backseat to keep our concentration. If the skirt is not that short but you tend to have a wandering hand, she should also travel behind.” The co-pilots, the remarkably offensive manual adds, should “at least have nice legs.”
A section targeted at the driver of the car, titled “driver with love,” said to “behave like a gentleman, you should know that if your partner, girlfriend or squeeze (circumstantial relationship) travels with friends, you should … [take] the spot of the alpha male and [drop] each one of them safe and sound at their resting place.”
Users on Twitter have been outspoken about their feelings towards the pamphlet. “Unbelievable,” wrote Silvina Quintans in a tweet to FIAT Argentina. “[The manual] is full of old, misogynistic jokes. Remember that women also drive.”
Read the full story at BBC News.