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(Dynamic Busan/Facebook)
(Dynamic Busan/Facebook)

Baby on board

New tech gives pregnant women seats on busy South Korea trains

By WITW Staff on June 2, 2016

In the early stages of pregnancy, before there is a prominent baby bump on display, it can be hard to tell that a woman is expecting, especially on a crowded train car where many people are engrossed with their phones or doing their best to keep to themselves.

The South Korean city of Busan is piloting a system to change that. The nation’s second-largest city is testing a small device that pregnant women can clip onto themselves or their bags that communicates with sensors near priority seats for pregnant women on train cars. When the pregnant woman is in range, the sensor near the seat lights up pink, alerting anyone sitting there that it’d be a good time to make way for the mom-to-be. The “Pink Light Campaign” also makes it easier for women who aren’t showing to take the priority seat without fear of dirty looks from other passengers.

“It is hard to tell if a woman is pregnant, and give up a seat, when she doesn’t have a baby bump,” Lee Gyeong-eon, a 23-year-old college student who frequently travels by subway, told The Associated Press.

South Korea has one of the lowest birthrates in the world and is keen to encourage expanding families.


From today, the campaign "Pink Light" kicks off in Busan! When a woman who is pregnant but doesn't look like that stands near the light, it will tell her pregnancy to passengers and the seats can be offered by good will. Small actions with PINK LIGHT can make a big change and help to others. <3+ The lights are installed in Busan-Gimhae Light Rail Transit for test operations and it will be spread all over transportation in the city.#Busan #Busancity #Korea #Pinklight #campaignforthepregnant

Posted by Dynamic Busan on Monday, April 4, 2016

Read the full story at The Associated Press.

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