A new anti-abortion advertising campaign is using smartphone geo-tags to send targeted ads to women in abortion clinics. The campaign, run by Boston-based executive John Flynn’s Copley Advertising, is able to access lists of patients seeking abortions — obtaining names and addresses in the process — and uses “mobile geo-fencing” technology to track where “abortion-minded women” are. “It is incredibly unethical and creepy,” said digital marketing expert Brian Solis. “… It’s unfortunate, but any woman who plans to visit an affected Planned Parenthood, or anyone who works for Planned Parenthood, should be afraid.”
Adoption agency Bethany Christian Services is employing Copley to send ads to patients at 140 abortion clinics in New York City, Pittsburgh, St. Louis, Richmond, Virginia and Columbus, Ohio. It’s recommended that women in those cities turn off their phones or disable their GPS when they visit an abortion clinic — assuming, of course, they don’t want to see Copley’s ads.
Read the full story at Mic.