"Time to reboot"

Diane von Furstenberg cedes creative control of her label — to a man!

Diane von Furstenberg, the legendary Belgian-born American fashion designer famed for creating the wrap dress and the fashion label that bears her name, has named Jonathan Saunders, young British designer, as the label’s chief creative officer. “It is time to reboot, and in a fresh way,” said von Furstenberg. “I have been looking for someone to be my heir for years, and now I have found him.” Von Furstenberg, 69, will continue to be involved as chairman, but Saunders will henceforth lead all aspects of design for the company. With Saunders’ appointment, she said, she will be free “to use my voice more” and “to focus on my work with women.”

LONDON, ENGLAND - FEBRUARY 22: Jonathan Saunders attends Christopher Kane LFW AW16 show at Tate Modern on February 22, 2016 in London, England. (Photo by Darren Gerrish/Getty Images)

Jonathan Saunders (Photo by Darren Gerrish/Getty Images)

Saunders, 38, trained as a furniture and textile designer at the Glasgow School of Art and Central Saint Martins in London before introducing his own label in 2003. He is known for his sense of color, which, according to von Furstenberg, he does “better than anyone else in the world.” After closing his label in December, Saunders met with von Furstenberg for a three-day visit. The two “felt immediately aligned,” he said. By the end of the trip, he’d signed a contract.

The move is the latest high-profile shake-up to occur in the fashion industry, following PVH’s announcement that Calvin Klein will be consolidated under a single designer and DKNY’s reconfiguration under designers Maxwell Osborne and Dao-Yi Chow.
Read the full story at The New York Times.


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