At risk

Disturbing “college acceptance letters” videos highlight problem of campus assault

In a new ad campaign, a series of “home-movie” style videos shows excited teens as they are reading acceptance letters from their dream schools — but there’s a dark twist. “We know that you will make lifelong friends and memories here on campus,” reads one of those “standard” letters, which continues, “We’re sorry that one of these memories will include being raped by someone you thought you could trust.”

The students don’t even blink as they read the disturbing passage, intended to convey the indifference that incidents of sexual assault on college campuses are often met with. The videos are part of a campaign launched for National Sexual Assault Awareness Month: according to several surveys, about 1 in 5 students will experience sexual assault during their time in college. The campaign, thought up by ad agency Goodby, Silverstein & Partners, women’s rights advocacy group Ultraviolet and production company Prettybird, also printed one of these “realistic” acceptance letters as a full-page ad in Harvard’s student newspaper, and a testimony from a sexual assault survivor in USA Today.

Read the full story at Mashable.

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