On the eve of the Wisconsin Primary, Republican frontrunner Donald Trump’s poll numbers with women have been, as he might put it, failing. Women voters have abandoned him amid three big controversies, all with deep gender implications. So, in Milwaukee, Trump turned to his wife, Melania, who was at the center of one of the controversies that blew up in his face, to resuscitate his standing with women voters. Melania, who by Trump’s own admission didn’t want him to run for president, dutifully took the stage at a Milwaukee event and spoke for a hot minute about why voters should pull the lever for her husband. “No matter who you are, a man or a woman,” she said, “he treats everyone equal.” Trump has also admitted that Melania has been lobbying him to “act more presidential” than he has. She’s been a reluctant campaigner, making only limited appearances, so on Sunday, when Trump spotted a “Melania for First Lady” sign at a rally, he jumped on the opportunity to praise her virtues, saying, “She’d be a great first lady.” And Melania of course had a few more reasons for why voters should elect Trump, but on Monday night in Milwaukee, she was talking to many more empty seats than she ordinarily might. Meanwhile, in Madison Wisconsin, during an interview with Megyn Kelly of Fox News, Ted Cruz weighed on on Trump’s unfavorable ratings with women. Cruz, invoking the attack Trump made on his wife, Heidi, surmised that his rival has a “problem with strong women,” but said he really doesn’t care what Trump says anymore. Megyn Kelly will be interviewed onstage by Katie Couric at the Women in the World New York Summit, April 6-8.
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