In Wisconsin, an appeal by Ted Cruz to female voters has helped propel the Texas Senator to a double-digit lead over Donald Trump in the state ahead of Tuesday’s primary. Before Wisconsin, Trump, had been beating Cruz among Republican women, despite his penchant for publicly mocking the physical looks of women who criticize him — a list including, but not limited to, Megyn Kelly, Carly Fiorina, and Ted Cruz’s wife, Heidi. Polls show that Trump does much better among men than women, however, and Cruz is now making a concentrated effort at targeting female voters. He announced the formation of the Women for Cruz coalition on March 3, the rollout of which was highlighted by an event in Madison last week in which Cruz described himself as “blessed my whole life to be surrounded by strong women.”
Aiding Cruz’s cause has been Wisconsin first lady Tonette Walker, who joined Heidi Cruz at three campaign stops on Saturday. Carly Fiorina, who had been the sole female GOP contender for the nomination, has also hit the campaign trail on Cruz’s behalf. The efforts appear to be paying off, as a high-profile poll released last week from Marquette Law School found Cruz was beating Trump in Wisconsin by 5 points among men, and 15 points among women. Cruz hopes to parlay his anticipated success to other states, but will face a steep test April 19 in New York, Trump’s home state.
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