Skip to main site content.

“Truly feminine”

Start-up makes circular smartphone … for women

March 5, 2016

Have you ever looked down at your cellphone and thought, “Man, I wish this thing wasn’t so rectangular”? If so, you’re in luck. A new startup plans to release a circular smartphone marketed to women, whose pockets cannot accommodate rectangular devices, apparently. The “Cyrcle” is a round, vibrantly colored flip-phone (“throw back Thursday,” as the kids say) designed in the shape of a makeup compact. The company behind the product is called dToor—which stands for “designing the opposite of rectangle” — and was launched by ex-Microsoft employees Christina Cyr and Linda Inagawa. “[T]ruly feminine clothing does not normally have pockets,” dToor wrote on its website, “and if it does, the pockets are frequently too small or not shaped to accept a large rectangular object.” Cyr and Inagawa plan to crowdfund the Cyrcle on Kickstarter for $100 per device, which seems a small price to pay for the sake of true femininity.

Read the full story at The Telegraph.