Skip to main site content.
A screen grab of a Maybelline ad featuring Jordan Dunn.

Born with it

Despite Jourdan Dunn ads, blogger says Maybelline UK sells only “white people” makeup

By WITW Staff on February 26, 2016

Blogger Nadia Gray, 26, is taking on Maybelline, claiming the global beauty brand fails non-white women by selling only six “white people shades” in its new ‘Dream Velvet’ foundation line, for which black British supermodel Jourdan Dunn is the face. On the United States version of Maybelline’s site, all 12 shades are available, providing a range that could suit some non-white women. “Even though I am annoyed by this I am not surprised,” Gray wrote on her blog. “This is an issue that plagues any woman who is not white. Getting anything to suit your skin tone from global beauty brands is almost impossible.”

“Maybelline has taken a black British woman and used her in their adverts to sell products but Jourdan couldn’t walk into Boots or Superdrug and buy the same product she is advertising,” she said, according to The Telegraph. Maybelline responded to her claims, saying it plans to offer “an additional shade — Jourdan’s shade — into UK stores within the next few months.”

Read the full story at The Telegraph.