Harper Seven Beckham, the daughter of Victoria and David Beckham, was spotted in the front row at her mother’s fashion show in New York City this week. Harper was seen wearing a black custom-made Burberry winter coat, selected for her by Burberry creative director, Christopher Bailey, and Gucci black patent leather loafers. Besides being featured in British Vogue and Elle U.K., Harper has a full-time blog, titled “Harper Beckham,” devoted to documenting her looks. Anastasia Medvedeva, who runs the Harper Beckham fashion site, said that the website gets 3,000 hits daily.
Given the burgeoning designer children’s wear industry, Harper’s outfits have had a major impact on brand publicity. According to Princess Marie-Chantal of Greece, creative director of the luxury children’s label Marie-Chantal in London, “Clothes worn by Harper sell very quickly.” Eleanor Robinson, head of accessories and children’s wear at Selfridges, said that the U.K. in particular has a strong sense of pride associated with celebrities and their children, especially with the Beckhams and Princess Catherine and Prince William. Harper’s wardrobe includes pieces from Little Marc Jacobs, Stella McCartney Kids, Zara, Marie-Chantal, Bonpoint and Chloé. But Medvedeva claimed that Harper’s popular appeal is partly because she also wears emerging and relatively more affordable brands, such as Billieblush, Gardner and the Gang, and Courage & Kind.
Read the full story at The New York Times.