The Rock the Vote campaign is ramping up its star power for the 2016 election, enlisting Kendall Jenner to encourage young people to go out and vote. In a short video, the 20-year old model and reality star dresses up as Rosie the Riveter, flexing her arm to reenact the scene depicted in the iconic poster that was once used to recruit women to work in factories during World War II. The image has since then become a symbol for female empowerment. Just a few months ago, Kendall declined to identify herself as a feminist, telling the Sunday Mail in May 2015, “I don’t know much about it, so I can’t really speak on it. I get what you’re saying, but I’m not going to say much because I’d like to be more educated.” It definitely seems like she has followed through on that resolution, because in September she appeared in a different Rock the Vote video, dressed as a 19th century suffragette and said, “Every day we vote, we’re able to express our opinions online with likes and hashtags. But it hasn’t always been that easy, especially for women,” before going on to explain how the suffragette movement earned women the right to vote.
— Kendall (@KendallJenner) February 9, 2016
Michelle Jaconi, the executive editor of The Independent Journal Review, which helped produce the videos, lauded Jenner for her eagerness to learn. “Kendall Jenner blew me away with her sincere desire to learn how she could help her generation understand the importance of voting and getting involved,” Jaconi told PEOPLE. “Kendall travels often and works in an international field, so she has great sophistication and understanding of how blessed we are to have this right to vote — and how many people fought hard to ensure that young people were part of that right.”