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Exec’s tragic loss inspires campaign against sexist advertising

By WITW Staff on January 26, 2016

With a campaign in honor of her late children, famous ad executive Madonna Badger is hoping to convince other marketers to call a halt to sexist advertising. Badger’s three young daughters and parents tragically passed away in a house fire  on Christmas morning in 2011.  Wanting to have a purpose in her life, the co-founder and chief creative officer of Badger & Winters is now hoping she can persuade other ad agencies and marketers to stop objectifying women in their ads and communications.

The first step is a viral video, titled “We Are #WomenNotObjects” which shows well-known brands using sexy women to sell products and calls attention to the way sexist advertising harms young women and undermines their self-esteem and self-confidence. While Badger, creator of the famous Calvin Klein ads with Kate Moss and Mark Wahlberg in the 1990s, admits that she might have been part of the problem in the course of her career, she wants to make a change now: “I love my job but I don’t want to do it if it hurts anyone,” she told the Wall Street Journal. That’s why her ad agency (with clients like Vera Wang and Diane von Furstenberg) has pledged to not create ads where women are mere props or objectified, and will stop airbrushing women “to the point of perfection.”

Read the full story at The Wall Street Journal.