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Bull market

Buying a Birkin bag is a better investment than the stock market

By WITW Staff on January 18, 2016

An old saying about the secret to investment success states, “It’s not timing the market — it’s time in the market.” But maybe it’s time to update that old adage to include fashion accessories. Looking for a savvy investment to put your money in? Well, look no further than something you can literally put your cash in as you go out on the town: Hermes Birkin handbags. A new study finds that Birkin bags increase in value by an average of 14.2 percent year over year, and have proven to outperform the S&P 500 stock index. But that’s pretty much where the good news in this story ends. Birkin bags are wildly expensive — they start at around $10,000 for a low-end unit, and one sold for more than $200,000 last year. And Hermes actively makes them a rare commodity by limiting the number of bags that hit the market each year, causing there to be a waiting list for the privilege to be able to buy one. The takeaway here, folks, is that if you can get the opportunity and you have 20 to 30 grand you can part with, drop it into a nice Birkin bag. Not only will you look chic, but so will your financial statements, because look what the stock markets have been doing lately.

Read the full story at Business Insider.