Unstoppable 94-year-old fashion icon Iris Apfel has agreed to become the face of a wearable safety device, as well as contributing some designs to the range. The Wisewear “Socialite” bracelets can track fitness and receive mobile alerts, but they can also send a distress signal to emergency contacts. “It’s a safety device for women,” company founder Jerry Wilmink told Fast Company, describing the patented antenna system that can transmit bluetooth signals through metal.
The bracelets can be activated if a woman feels unsafe while out alone, or used to call for help in the event of a fall. “Together we’re trying to bring it up to high fashion,” Apfel said, hinting that belt buckles and necklaces might also be in the works.
In 2005, the Costume Institute at the Metropolitan Museum of Art displayed Apfel’s outre personal collection of accessories, textiles and clothing, and last year she was the subject of a lauded documentary, Iris.
Read the full story at Fast Company.