Skip to main site content.
A screenshot of Where White People Meet's website taken on January 05, 2015.

“Equal opportunity”

White dating site’s founder claims he’s not racist

By WITW Staff on January 5, 2016

Sam Russell, founder of the dating startup “Where White People Meet” has responded to critics calling his website racist by saying he once dated a black woman. In an interview with the Washington Post, the Utah businessman explains that he and his wife decided to start the website after seeing a number of “Black People Meet” ads airing on daytime TV. The business immediately caused a storm of criticism after it was officially launched last week with a billboard in Utah, depicting a smiling white couple. “It’s about equal opportunity,” Russell explained to the Washington Post. “The last thing in the world I am is racist. I dated a black woman once. I helped raise a young black man … I just believe it’s hypocrisy to say ‘one group can do this, but another can’t.’”

He also told the newspaper that anyone older than 18 would be able to sign up for the website, regardless of race or ethnicity, which shows that the “website is not racially motivated in any way.” He also pointed out that there seems to be interest from the public for his business, as the website drew more than 100,000 visitors on Sunday, and so far 1,033 people have registered to browse the site for free.

Read the full story at The Washington Post.