Lightning strikes

The new face of Louis Vuitton is … a video game character?

Fashion, meet fandom. Lightning, a pink-haired character from the Final Fantasy video game series, is one of the new “models” featured in Louis Vuitton’s spring 2016 campaign. Designer Nicolas Ghesquière unveiled images from the new collection on his Instagram, in which Lightning can be seen sporting a crop top and shorts, while clutching a multi-colored purse. He also posted a video of Lightning wielding purses like weapons, which may or may not be a metaphor for the sort of damage that Louis Vuitton bags can do to your bank account.

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Lightning for @louisvuitton #lvss16

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Read more at The Cut.

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