Candid convo

Adele is not a brand, y’all — get it straight

(REUTERS/Danny Moloshok)

“I don’t like that word,” the singer, who appears on the cover of the latest issue of TIME magazine, said of “brand”. “It makes me sound like a fabric softener, or a packet of crisps. I’m not that.” Adele thinks of herself as a package, she said, which is sort of appropriate given that people around the world just finished opening Christmas packages. Adele said, “If you’re expecting people to let you in and give themselves to you, you have to be a whole package,” something the singer said many pop stars — though she didn’t specify whom — overlook.

The profile provides an interesting window into the mind of the record-breaking pop star. Adele said she basically had to divorce herself from social media in order to concentrate on writing 25. “How am I supposed to write a real record if I’m waiting for half a million likes on a f***ing photo?” she wondered, adding, “That ain’t real.” She also answered questions about the possibility of embarking on an acting career, how motherhood has changed her “a lot” and life with her boyfriend, Simon Konecki. Plus, Adele discussed — apart from caring for her 3-year-old son, Angelo — what her “main priority in life” is, a revelation that will leave some fans tantalized, and tortured.

TIME Adele cover

Read the full story at TIME.

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