For each day of this year, British woman Caroline Jones has taken a photo of herself wearing a different outfit pieced together from preowned clothes she found in Cancer Research UK’s (CRUK) charity stores. Jones’ mother, Mary, was a long-serving volunteer at CRUK’s store in Harpenden. Upon Mary’s death last year from breast cancer, Caroline decided to honor her mother by raising money in a way that highlighted her mother’s work. Caroline emptied her wardrobe completely, with the exception of her underpants, and with the modest goal of raising £1,000, the Knickers Model’s Own project was born.
With little over a week until the end of this year, and the completion of her challenge, Caroline has raised more than £40,000 — all whilst juggling her own responsibilities as a wife and mother. Her Facebook page for the project has received more than 10,000 likes, and Jones has been recognized by JustGiving Awards as their ‘Creative Fundraiser of the Year.’ So next time one needs a new outfit, Jones recommends taking a look in the local charity shop. Not only is it a bargain and a good cause, but it can be a fashionable decision as well.
Read the full story at The Telegraph.