A new lingerie campaign by H&M spin-off & Other Stories features women as you might expect to see them in real life: with scars, tattoos, birthmarks and body hair. The “For women, by women, about lingerie” lookbook is modeled by blogger and yogi Helin Honung, cellist/model Kelsey Lu McJunkins, and copywriter Ida Jagerfelt. The campaign was shot by Swedish photographer Hedvig Jenning.
“By showing that the ideal female body is one-of-a-kind and embrace [sic] beauty such as scars, tattoos and birthmarks rather than altering them, & Other Stories’ imagery reflects a more diverse notion,” a representative told Elle via email.
Read the full story at Elle.