Calvin Klein’s CK2 is set to release next month, joining Bond No. 9, Aesop and Lubin and a gang of other small brands that have produced unisex or genderless scents to appeal to customers who have moved away from fruity, floral or masculine celebrity fragrances. While it may be attributed to a new generation marked by gender fluidity, Theresa Yee, senior beauty editor at the trend forecasting firm WGSN, told the New York Times that gender-less fragrance is nothing new for niche fragrance-makers, although there is a marked increase in the fragrance mass market. In Yee’s opinion, however, “When choosing a fragrance, people don’t think about what smells masculine or feminine. It’s all about personal preference.”
Read the full story at the New York Times.