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(L) Amy Dickerson/The New York Times; (R) Mattel

Toys for change

Mattel releases Barbie based on filmmaker Ava DuVernay

By WITW Staff on December 7, 2015

A new Barbie modeled after filmmaker Ava DuVernay goes on sale today as part of Mattel’s campaign to honor real-life, powerful women. The Oscar-nominated Selma director was among six women—including actress Kristin Chenoweth, and fashion magazine editor Eva Chen—who served as muses for the limited edition “Sheroes” Barbie line, that launched back in April. In response to social media demand for DuVernay’s doll, Mattel decided to release Ava Barbie to the public. “Tomorrow this #AvaBarbie goes on sale for Christmas because enough folks asked @Mattel to do so,” DuVernay tweeted on December 6, alongside a photo of the new doll.  “Wild + wonderful.” DuVernay will donate proceeds from Ava Barbie to the African-American advocacy group Color of Change, and to Witness, which trains activists to fight for human rights through ethical filmmaking.

Read the full story at CNN.


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