Women Wednesday

#WomenWOW encourages support of women-owned businesses on December 2

(L-R) Publicist Heather L. Burgett, Mama Sarah Obama, Executive Director of the Mama Sarah Obama Foundation Debra Akello, and Women's Global Initiative Founder Marcia Dyson attend a reception for last year's Women's Entrepreneurship Day. (Michael Loccisano/Getty Images)

December 2nd is Women’s Entrepreneurship Day’s (WED) second annual Women Wednesday, a promotional event being held over social media under the hashtag #WomenWOW to encourage support of certified women-owned or led businesses. Women represent a disproportionate 70 percent of the world’s poor and face economic inequality globally, a problem that creates a massive opportunity for positive change: “Women-owned businesses are set to increase by 90 percent in the next five years,” says WED founder Wendy Diamond. “Statistics show that when women are provided with economic opportunity, 90 cents on the dollar goes back to their families. Encouraging and empowering more women to enter business will have an incredibly positive financial and social impact on global communities.” WED’s November 19th event at the UN was live-streamed to 800 universities and colleges globally, reaching 1.2 million people. For next year’s event WED hopes to have a network of over 5000 universities and colleges participating, and has plans for a worldwide competition to identify the most innovative companies founded by women, and to connect them with investors to advance their growth.

Read the full story at Forbes.

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