Denied

Nutella refuses to give girl named Isis a personalized jar

1

That most beloved of children’s treat, Nutella, has found itself in hot water with an Australian mother after refusing to personalize a jar with the name of her five-year-old daughter, Isis.

Heather Taylor, 43, of Illawarra, south of Sydney, said the trouble started when her sister attempted to purchase the jars of the chocolate-hazelnut spread for her niece Isis and nephew Odhinn, from a local department store. Both names were “flagged” as problematic by a computer, but a successful negotiation was made for Odhinn’s name. “Isis,” however, turned out to be unacceptable, because of the name’s association with the Islamic State group of militants.

“This is an acronym that is used incorrectly by the media that Nutella are supporting,” Taylor told The Sydney Morning Herald. “We need to be calling the Daesh death cult by their name, Daesh.”

Chief Executive of Nutella’s parent company, Ferrero Australia, contacted Taylor the next day to stand by the company’s protocol. An upset Taylor told him: “You are actually making my daughter’s name dirty. You are choosing to refuse my daughter’s name in case the public refers to it negatively.”

Taylor named her daughter after the Egyptian goddess, worshipped as the ideal wife and mother and the patron of nature and magic. Isis is also the Egyptian goddess of children.

The disagreement follows an incident last week, in which a Canadian Forces soldier got upset at a 9-year-old Winnipeg girl named Isis during a Grey Cup event for children. Isis Fernandes was on a school trip on Thursday and had earned an award for completing an obstacle course but ran into trouble with the soldier filling out the certificate. “He said, ‘I’m not writing your name. I don’t think this is your real name. This is not funny,” Isis told The Canadian Press. “He got all mad and stuff.”

The soldier apologized the following day.

Read the full stories at The Sydney Morning Herald and the Huffington Post.

1

Leave a Reply

Your email address will not be published. Required fields are marked *